Strategic Event Planning: Aligning Business Events with Company Goals

Join Build Better Meetings for a one hour, free webinar. Webinar will be offered twice to accommodate schedules and time zones. Click below to see dates and times.

Is your Business Event Assisting Your Business's Goals?

If the two aren't aligned, you are missing out! Advance your business event and your own events career by participating in this free webinar! During this webinar you will learn to:

  • Familiarize yourself with the company or organization's goals, or your client's goals.

  • If you have meeting goals, gauge their alignment with the company's overall goals.

  • Create or adjust your business event goals to truly match needed and desired outcomes

  • Learn how to share these outcomes to help you be seen as a strategic partner!

Webinar Instructor

Founder, Build Better Meetings

Nikole Fridenmaker

Nikole Fridenmaker is a Business Events Expert with over 20 years of experience in the professional meetings and events industry. Through her years in school and college she wanted to be a Doctor, she had no idea that being a meeting professional was even an option. After graduation, when she realized she wanted a life to go with her career and not just a career, she wound up planning scientific events and conferences. From that moment, her passion with the events industry was born. She sought out opportunities that would expand her knowledge of the industry and make her more marketable. Having worked in pharmaceutical, corporate, financial services, professional associations, incentive, and international markets, at this point in her career, Nikole really has ‘done it all’ when it comes to professional business events. Let her put those well spent years of experience and learning to work for you to help elevate your business events and event teams to the next level.

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