From Planner to Strategist
Start 2024 with investing time in your professional growth! This course will help you move from Business Event Professional to Business Event Strategist, from Order-Taker to Decision-Maker! Over this 4 week course you will:
-
Examine how to collect, process, and analyze data from various sources, including market research, customer feedback, and internal operations, existing demographic data. Best of all you will learn about tools that will help make you look like a data analyst without the work!
-
Identify and successfully construct at least 2-3 additional methods for capturing important data that you don’t yet have and need in order to truly make your events meaningful.
-
Bonus Live Session during Week 3 on Surveys! Are you using the same old meeting survey and not really leveraging the data or the questions you ask? You won’t want to miss out on this interesting but extremely useful deep-dive into creating useful surveys!
Course Outline
Course Launches January 15. Welcome Module will be available starting January 10!
-
2
Module 1: Introduction to Using Data
-
Lesson 1: Why Data Matters, Why Strategy Matters
-
Lesson 2: Meeting/Event History
-
Lesson 3: Understand Types of Data
-
-
3
Module 2: Collecting, Coordinating, and Analyzing Existing Data
-
Week 2 - Live Session
-
Lesson 1: Where's the Data - OMG So much Data!
-
Lesson 2: Coordinating and Collating Data (Data Wrangling)
-
Lesson 3: Familiarizing Yourself with Your Data
-
Lesson 4: Initial Analysis - Tips and Tools
-
-
4
Module 3: "Mind the Gap" - Gap Analysis
-
Week 3 - Live Lesson
-
Lesson 1: Mind the Gap - What Data is Missing?
-
Lesson 2: Ways to Obtain New Data
-
-
5
Module 4: Keeping it Going and Sharing it Out
-
Week 4 - Live Lesson
-
Countdown to Advancing Your Business Events Career
Harmessing Data for Success will begin the week of January 15, don't miss out!
-
00 Days
-
00 Hours
-
00 Minutes
-
00 Seconds